Craigslist Remodel
Craigslist was founded in 1995, initially started as an email chain to notify users of upcoming events - later evolved into a website. The site helps users in the same area communicate and exchange goods and services. There are millions of users for craigslist site but the website has high learnability, low efficiency, high memorability, and high error rate. This project focus on redesign and remodel the existing site by implementing UX design principles.
My Role: Student UX Designer
Skills Used: Usability analysis, Wireframing
Personas
A demographics analysis shows that Craigslist does not have a specific target audience, nor does it have a specific user base - our personas reflect this.
Competitive Analysis
Initial Sitemap
Test Results
Click Test Results
ClickTest was conducted with users of the site by providing a goal and options to navigate to the goal by providing multiple choices based on the information from the current site. On an average only 67% of the users were able to finish the goal which clearly states the confusion in terminology and choice selection of the application.
Tree Test Results
Tree test helped to evaluate the hierarchical structure and navigational efficiency of current site. Participants were provided with distinctive tasks to complete. Majority of the users were able to finish the tasks but they reported confusing and overlapping labels which resulted in slow navigation times.
Stress Test
Heuristic Evaluation & Card Sorting
Card sorting exercise gave more insight into people's mental models. It helped in evaluating existing design structures, design new information architecture, workflow, menu structure, and website navigation paths. Used hybrid card sorting technique by providing users with existing categories, and also allowing them to create their own categories.Limitations: Overlap of subcategories, labels not distinct when taken out of context.Results: Improve navigation and labels, conduct category specific sorting in future.
Updated Sitemap
REMODELED SITE WIREFRAMES
Let’s
Connect
